Natalie
Insurance Negotiation Tool
Natalie found out a nearby practice had a $90 per session insurance contract. Hers was $29. She is now using the Insurance Negotiation Tool to ask for more.
For SLP and OT private practice owners
Build your practice and manage your practice. All in one place.
Practice Builder is not a course to finish.
It is software that gets the business side of your practice done in minutes, not months, built around your private practice goals.
- 7 days free, then $197 a month
- Cancel any time
- Weekly support call with Jena
HIPAA compliant
Made for SLPs and OTs
One hour with Jena every week
Your first 7 days are free
You have outgrown figuring it out alone
You are running a real SLP or OT practice.
The business side never quite gets handled, and you cannot point at one thing that would fix it.
Here's what practice owners tell me:
›"I always feel behind on the business side of things."
›"I'm a therapist, not a business person."
›"It's just me and I don't know if I'm doing things correctly."
›"This is on my to do list weekly and I still haven't done it."
›"I have anxiety around money. It comes from the unknown."
›"I don't even know what KPIs are."
›"Not knowing where to focus my efforts and energy."
›"I know my systems aren't sustainable."
Every one of those is a real sentence written by a real SLP or OT practice owner on their intake form.
Think software meets marketing agency meets virtual assistant meets business manager, with a side of live coaching from me.
Jena Castro-Casbon, MS CCC-SLP
Software for private practice owners
Made by a private practice owner, for private practice owners.
I ran my own practice for years. In the eighteen years since, I have helped more than fifteen thousand practice owners, in big cities and small towns, solo practices and clinics with several locations.
I know what a practice needs at every stage. I got tired of teaching it one course at a time, watching people buy the videos and never finish them. So I took the whole thing and made it into software that does the work with you.
18years coaching practice owners
15,000+practice owners helped
SLP & OTthe only people it serves
How it works
Get my first 7 days free
Here's exactly how it works
You start getting support right away.
1
Tell us about your practice
You complete the Private Practice Intake Form once. Your payors, your rates, your caseload, your team, and what you want next.
2
Get your Path
Practice Builder builds your customized Path from those answers and puts one next step at the top of your screen. It is not a library to browse or a course to finish.
3
Work it, with help
Use the tool, take the step, mark it done. Your onboarding call with the team gets you going, and the weekly call with me is there for whatever you get hung up on.
Your first 7 days are free. Then $197 a month, or $1,997 for the year, with the weekly hour with Jena included.
Manage your marketing
Have the right clients coming to you.
More referrals and more inquiries from the families you actually want, through your website, your Google profile, local physicians and specialists, preschools, and your own community.
Practice Builder does not hand you a checklist and wish you luck. It will be able to write your website copy, draft your social posts and captions, write your video scripts, and build your outreach for you.
Make sure your practice is profitable
Get paid properly for the work you already do.
Two practices can see the same number of clients in a week and one makes far more money. It comes down to your payor mix, your rates, and what you are spending. Put your real numbers in and see the difference.
Then Practice Builder drafts the rate increase letter, or the payor renegotiation, and you send it.
Systems that give you time back
Get your evenings back.
Your no show policy, your intake flow, automated scheduling and payments, your waitlist, your discharge process. Practice Builder gives you the system and the templates, then a weekly rhythm that keeps all of it running.
Your home screen shows what is due this month, your to do list, and every family still waiting to hear back from you.
And the rest of the business side
Besides actually seeing your clients, there is not much Practice Builder cannot do for your business.
Legal setup and compliance
The wizard walks you through everything your practice needs to be set up correctly, including the rules and regulations for the state where you practice. If you started years ago, it shows you what you skipped. Then reminders keep your renewals and your license from lapsing.
Add income streams
Packaged programs, school and facility contracts, groups, camps, caregiver classes, paid speaking, digital products. Pick one and Practice Builder prices it, packages it, and shows you what it would add to your year before you build a thing.
Manage the hiring process
First the math. Whether you are ready, whether the person is an employee or a contractor, and what your collected rate can actually carry. Then the whole process, including the pay rate, the job listing, the ad for it, your interview questions, and their first week.
Know your numbers
Revenue, profit, caseload, attendance, and where every client came from. It updates as you go, with no spreadsheet to maintain and no monthly task you keep moving to next week. Open one screen and know exactly where you stand.
See it working
![Adding Send Rate Increase Letter to the Practice Builder to do list]()
![A recommended Path leading to the Profitable Program Builder and an example program estimate]()
Watch Practice Builder do the work
These are real screens from inside Practice Builder. Pick a tool and watch it run.
Daily Ping
Daily Ping
Start every day knowing what needs you
Ask what is on your schedule this week, and Daily Ping checks your calendar, sorts your inbox, and tells you which message needs a reply first.
What you are watching
- A question typed in plain words
- Calendar and inbox checked in one step
- A new family inquiry flagged for a prompt reply
To Do List
To Do List
Your to do list, right next to your reminders
Add a task like sending your rate increase letter, give it a due date and a priority, and it shows up on your home screen. It stops living on a sticky note and starts getting done.
What you are watching
- A new to do added: Send Rate Increase Letter
- A due date and high priority set
- The task waiting on the home screen
Your Path · example practice
Your Path to a new program
From "I want to add a program" to a program with a price
Your Path shows you what to do first and what comes next. When you are ready for a new income stream, it takes you to the Profitable Program Builder, where you choose the length, the sessions and the components and see what the program could bring in.
What you are watching
- A recommended Path built from your intake form
- The step that opens the Profitable Program Builder
- An example program, modeled and priced
Why it is software and not a course
Everything above is why it works. Here is why it is software.
One next step, always
Practice Builder reads your practice and puts a single next move at the top of your screen, so you always know where to start today.
It remembers your practice
You answer questions about your rates, payors, caseload, and team once. Every tool after that already knows, so you are never entering the same thing twice.
Bite-sized video resources
Short videos sit beside the tools where it helps to have extra context or support, so the teaching is there when you want it and out of your way when you do not.
Included every week
One hour with me, every week.
Every week I get on a call with Practice Builder members for an hour. Bring a question about a tool, a number you cannot make sense of, or the step you are on and cannot finish.
This is the most live access I have ever given in a group setting. You also get a live onboarding call with the Practice Builder team when you join, so you start with help rather than a blank screen.
Bring your real questionsA tool you are stuck in, a number you cannot make sense of, or the step you cannot finish.
Come when you need itSame day, same time, every week. Skip the weeks you do not need it. Every call is recorded and posted inside Practice Builder.
Listen to the other questionsMost weeks the useful part is someone else's problem, and the owner two states over who solved last month what you are about to face.
From a recent weekly member call
What members are already doing with Practice Builder
Julia
Profitable Program Builder
Julia renamed her private pay program, and now parents are signing up.
She also decided to skip a $6,000 certification that would not have brought her clients.
Kayla
Rate Increase Calculator and Letter Generator
Kayla used the Rate Increase Calculator and Letter Generator to raise her rates and earn more.
Every practice is different, and these are not promises of what yours will do. They are what came up on one week's call, and they show what is possible when one good business decision gets made.
Is Practice Builder for you?
This is for you if
- You are seeing clients and still not paying yourself properly.
- You are tired of learning everything the hard way, alone.
- You want the practice to feel lighter, not just larger.
- You would rather use a tool than watch a course. You have bought the videos before.
- You are willing to put your real numbers in, even the ones you have been avoiding.
This is not for you if
- You are already making more than enough profit in your practice, not just plenty of cash flow.
- You want a course to binge and file away.
- You would rather keep figuring it out on your own.
- You want something to replace your EMR. Your EMR manages your clients, and this manages your practice. You keep both.
- You need a finished, polished product on day one.
The honest part
You are joining while we are still building it.
Practice Builder is live and it works. It is also not finished.
New tools go in every week, and we are taking feature requests from the practice owners using it now. Some of what you see in your first month will change because of something a member said on a call.
Here is the trade you are making. You get an hour with me every week while the group is small, and you get a say in what gets built next.
If you would rather wait for a finished product, you can wait. Everything it already does, it does today.
Your first 7 days are free
Use the whole thing for a week before you pay for anything.
Not a tour, and not a limited version. You get Practice Builder, the weekly hour with me, and a live onboarding call with the Practice Builder team, from the day you join.
Day one
Someone helps you start
You get a live onboarding call with the Practice Builder team, so your first week goes into using the software rather than working out where to begin.
The first hour
Your Path is built
Take the Private Practice Intake Form, and Practice Builder builds your Path from your answers and puts your first step at the top of your screen.
The rest of the week
Put your own numbers in
Run a calculator on your real payors, have it write your website copy, set your reminders, and bring whatever you get stuck on to the weekly hour with me.
Get my first 7 days free
If it is not for you, email [email protected] and we will take care of it.
What this replaces
Here is what the business side costs you now.
Most practice owners either pay for these one at a time, or go without them and carry the work themselves. Here is what hiring each one out runs.
A website refresh or rebuildOne time, from a designer
$3,000
A copywriter for your site and socialPer project, and you still have to brief them
$1,500
A social media marketer$500 a month, across a year
$6,000
A virtual assistant, ten hours a monthAt thirty dollars an hour, across a year
$3,600
A business coach$1,000 a month, across a year
$12,000
What that adds up to in a year
$26,100
Practice Builder does all of it for $197 a month, or $1,997 for the year, and your first 7 days are free.
Get my first 7 days free
Your first 7 days are free. Then $197 a month, or $1,997 for the year, with the weekly hour with Jena included.
Pricing
Join Practice Builder
Your first 7 days are free. Practice Builder, plus the weekly hour with me, at whichever price works best for you.
Save $367
Pay yearly
$1,997
for the year
$367 less than paying monthly
First 7 days free
Pay monthly
$197
per month
Billed every month
First 7 days free
Your first 7 days are free
A live onboarding call with the team
A tax deductible business expense
No upsells. Everything is included
Instant access when you join
Your first 7 days are free, so you can go in and use it before you pay for anything. Your price stays the same for as long as you stay enrolled. Everything is included, with no upsells and no add ons. You can cancel any time by emailing [email protected], and payments already made are not refunded.
That is about $38 a week for the software and an hour with me every week.
Why now and not next month
The reason you are putting this off is the reason you need it.
- "I'm too busy right now."Being too busy is the thing this fixes. It has not cleared up on its own yet, and another year will not change that.
- "I'll start after this season."There is always a season. Fall is your busiest, then it is the holidays, then it is January and you are reading this again.
- "I should get my numbers in order first."You really shouldn't. Bringing it the mess is the entire point of the intake form.
- "I'll wait until it's finished."That is a reasonable thing to want. While you wait, the rate you have not raised and the payor you have not looked at carry on costing you, and you miss the weekly hour with me while the group is small.
One rate increase covers the cost of the whole year. So does one payor renegotiated, or one packaged program sold to one family. Waiting another month costs you more than joining does.
Get my first 7 days freeYour first 7 days are free. Then $197 a month, or $1,997 for the year, with the weekly hour with Jena included.
Questions you might have
If yours isn't here, email me and I'll answer it myself.
Does this replace my EMR?
No. Your EMR manages your clients, your notes, your scheduling and your claims. Practice Builder manages your practice. You keep both.
Will I get one to one time with you?
Not one to one. The weekly call is one hour with a group of members, every week. Practice Builder is the software plus that weekly hour with me.
Is it HIPAA compliant?
Yes. It is worth knowing what that means here, though. Practice Builder is not where your client records live. Your EMR holds protected health information. Practice Builder holds information about your practice, your numbers, your payors and your team.
I am just starting out. Is this for me?
Yes. Your Path starts with legal setup and walks you through getting your practice set up correctly, in order, including the rules where you practice.
I have had my practice for eleven years. Is this too basic?
Your Path skips what you have already done. Most established owners spend their time in the profit and systems tools, working on rates, payor mix, income streams and hiring.
What if I cannot make the weekly call?
Every call is recorded and posted inside Practice Builder, so you can watch it whenever your day allows.
Can I pay monthly?
Yes. It is $197 a month. Paying for the year is $1,997, which works out $367 less than paying month to month.
Is there a free trial?
Yes. Your first 7 days are free. Take the intake form, get your Path, use the tools on your own numbers, and come to the weekly call, all before you pay for anything.
Will someone help me get started?
Yes. You get a live onboarding call with the Practice Builder team, where they walk you through your start and answer whatever comes up. After that, the weekly hour with me is there every week.
Will my price go up later?
No. The price you join at stays the same for as long as you stay enrolled.
Can I cancel?
Yes. Email [email protected] and we will take care of it. Payments already made are not refunded, and your access runs to the end of the period you have paid for.
Is this tax deductible?
Software and training for your practice are normally deductible business expenses. Your accountant knows your situation, so ask them, but yes, this is a business expense.
I would love to help you build a practice and a life that you love.
Whether we have worked together before or you have been reading my emails for years without ever buying anything, I would love to help you take your practice from where it is now to where you want it to be.
However messy it feels right now, there is no judgement here. I have seen behind the scenes of thousands of practices and I know what works and what does not.
Let's do this, together.
- Jena
Your first 7 days are free. Then $197 a month, or $1,997 for the year, with the weekly hour with Jena included.