Free live demo · Tuesday, October 20 · 8:00 pm ET
Jena Castro-Casbon, MS, CCC-SLP, founder of The Independent Clinician

A free live demo for SLPs and OTs who want to run a private practice without the business side running their life.

Trusted by 15,000+ SLPs and OTs to help start, grow and scale successful private practices
As featured in
Logos: Speech Retreat, The ASHA Leader, ASHA Connect, ASHA, Speech Room News, Speechie Side Up, SimplePractice, The Medical SLP Collective, SLP Live, SLP Summit
For SLPs and OTs in Private Practicethe business side, handled

How to Get the “Business Stuff”
Off Your Plate Without Spending
Your Nights and Weekends on It

Introducing Practice Builder, the brain of your practice.
It does the business side for you, so you always
feel organized and in control.

LIVE
Tuesday, October 208:00 pm ET / 5:00 pm PT7:00 CT · 6:00 MT · 60 minutes on Zoom

    Free. Your Zoom link comes to your inbox. Unsubscribe any time.

    Your practice has
    $23,850
    in hidden profit a year
    FREE
    Show up live and get my Hidden Profit Calculator, free.See where your practice is leaking money, or what you stand to earn if you haven't started. Link drops in the Zoom chat only.
    Register to join live on
    Tuesday
    October 20
    8:00 pm ET
    Sharp
    7 CT · 6 MT · 5 PT
    0days
    0hours
    0minutes
    0seconds

    On this free demo, you'll watch Practice Builder

    Not a training about how to run your business. A live look at the software, with me clicking through the real tools on an example practice.

    The Website Refresh Tool producing a website design concept

    Write your website so families say yes

    Home page copy and a design concept, built from your answers, in minutes.

    Daily Ping checking the calendar and inbox

    Start every day knowing what needs you

    Reminders, intake follow ups and deadlines, so nothing lives in your head.

    Reminders and intake follow ups on the Practice Builder home screen

    Nothing slips through the cracks

    Renewals, deadlines and every family who called but never booked, in one place.

    What practice owners said in the chat

    Unedited messages from the first live demo, first names only.

    During the live demo
    Chat
    CG
    Christina to Everyone8:19 PM
    Wow this is awesome
    AF
    Amber to Host and panelists8:37 PM
    I LOVE Practice Builder and have already told my business partner we will be getting this!
    SL
    Sarah to Everyone9:01 PM
    Thank you Jena- I just got my login and can't wait to dive in!
    KN
    Kristina to Everyone9:05 PM
    This is amazing. I like thats its actionable. The mental load has been a struggle in the messy middle!!!
    KN
    Kristina to Everyone9:11 PM
    I think this will help me move the needle
    Type message here...
    On the support call the next day
    Chat
    N
    Natalia1:07 PM
    I worked on my website for 3 hours last night and almost done!
    AW
    Arielle1:05 PM
    created a "why choose SLP" myofunctional therapy post on my instagram! Going to turn it into an email to send to some local dentists to educate then on why to choose me over dental hygenists for referralsl.
    AR
    Angela1:01 PM
    win... I am doing my first health and wellness fair tomorrow. introducing my new hospice program
    J
    J.1:16 PM
    Remember when you all suggested switching from the idea of having a farm get-together to sending birthday cards as a TY to clients? Well, so far I sent two birthday cards and I've never gotten such big responses from parents!! They are sending pictures/videos and long notes of gratitude.
    KN
    Kristina1:23 PM
    I love checking things off. This is going to feed my inner checklist nerd.
    Type message here...

    What I saw in 15,000+ private practices: the business side has no home. It lives in spreadsheets, sticky notes and your head, and it falls through the cracks the week you get busy.

    The Brain of Your Practice

    Hey, Jena here.

    You became an SLP or OT to help people, not to run a business. But a private practice is a business, and the business side has to get done.

    In 18 years and 15,000+ practice owners, the same three things come up every time:

    • Rates that are too low
    • Marketing that only happens when the schedule empties out
    • A business that lives in your head

    So I built Practice Builder to be the brain of your practice. It remembers what you'd forget, runs the math you'd avoid, and tells you what to do next. Like having an assistant for the business side, for less than two sessions a month.

    On October 20, I'm opening it up live so you can see it for yourself.

    Talk soon,
    Jena

    Jena Castro-Casbon
    Two ways to run the business side

    The old way vs. the new way

    The old way is wearing all the hats yourself. The new way is Practice Builder wearing most of them.

    Wearing all the hats
    Sticky notes and spreadsheets
    A rate from a Facebook group
    Marketing only when it's quiet
    Deadlines kept in your head
    A website you never finished
    Nights and weekends on admin
    Burned out
    Practice Builder
    One place for the business side
    Your rate, with the math done
    Website and posts, written for you
    Reminders before every deadline
    One next step, in order
    In control

    Practice Builder can help you

    Whether you're planning your practice, seeing clients, or booked and busy.

    • Set up legally with a state-specific checklist, so you stop wondering if you skipped a step
    • Write a website that converts families instead of listing services
    • Set your private pay rate with the math done for you, not a guess from a Facebook group
    • Post on social media with posts written and ready to share
    • Follow up with every family who called but never booked
    • Never miss a renewal: license, CEUs, CAQH, insurance, taxes
    • Launch a program families want to buy, without starting from scratch
    • Renegotiate an insurance rate with the letter drafted for you
    • Hire your first clinician with the job ad and interview questions written
    • Always know what to do next, in order, from a Path built around your practice

    Where the business side of your practice lives right now

    SpreadsheetsGoogle DocsNotebooksTo do listsSticky notesYour headNowhere at all

    That's not because you don't care. You're busy seeing clients, and the business side keeps getting pushed to the weekend you never quite get.

    Until now, the only way to get it off your plate was to pay someone else to do it. Practice Builder does the pieces an assistant would do for the business side, for less than two client sessions a month.

    Save my seat

    Hiring it outTypical costPractice Builder
    Website designer$3,000+Website Assistant
    Social media manager$1,000+ a monthMarketing Assistant
    Recruiter$2,000+Hiring Assistant
    Virtual assistant$500 to $1,000 a monthDaily Ping and reminders
    First month$6,000+$197

    Free for 7 days, then $197 a month or $1,997 a year. I'll walk through the details at the end of the demo.

    This demo is for you if

    SLPs and OTs at any stage of private practice. Insurance based, private pay or a mix of both.

    Just starting

    You want to set it up the right way

    You're planning or just opening, and you want every step in order, without missing one.

    Seeing clients

    You need a steady stream of the right families

    You've started. Now you want your website and marketing to bring in ideal-fit, paying clients.

    Booked and busy

    You're ready for more income, systems or a team

    Your caseload is full and the business side is slipping. You want more without more hours.

    Join me live on October 20

    • Free, live on Zoom, 60 minutes
    • Nothing to prepare or log in to
    • Live attendees get the Hidden Profit Calculator, free
    • Can't make it live? Register anyway. The replay goes to registrants only, for 48 hours.
    Save my seat

    Tuesday, October 20 at 8:00 pm ET

    Free for live attendees

    The Hidden Profit Calculator

    Find out where your practice is leaking money, and what it adds up to in a year.

    • Four leaks, one number. Your rate, cancellations, open slots and lowest payor.
    • Not started yet? See what you stand to earn, and what every month of waiting costs.
    • Partially or Fully Protected? The 12-step check most owners have never seen.

    The link goes in the Zoom chat only. You have to be there live.

    Not started yet? Seeing 10 clients a week
    $45,000
    a year you could be earning
    The Hidden Profit Calculator
    Your practice has
    $23,850
    in hidden profit a year
    Rate gap$9,000
    Cancellations$7,350
    Empty chair$4,500
    Low payor$3,000
    4/12
    Partially Protected8 steps still open
    FREElive only

    What members are already doing with Practice Builder

    From one recent weekly support call.

    NNatalie
    Insurance Negotiation Tool

    Found out a nearby practice had a $90 per session insurance contract. Hers was $29. She's now using the tool to ask for more.

    JJulia
    Packaged Program Builder

    Renamed her private pay program, and parents are signing up. She also skipped a $6,000 certification that wouldn't have brought her clients.

    KKayla
    Rate Increase Calculator and Letter Generator

    Used the calculator and the letter to raise her rates and earn more from the hours she already works.

    Every practice is different, and these aren't promises of what yours will do. They're what came up on one week's call, and they show what's possible when one good business decision gets made.

    Before you register

    Is the demo really free?+

    Yes. Register, show up, and watch. At the end I'll explain how to try Practice Builder in your own practice if you want to, and you can decide then.

    What if I can't attend live?+

    Register anyway. The replay goes to registrants only and stays up for 48 hours. The Hidden Profit Calculator and the Q&A only happen live, so come if you can.

    Do I need to bring anything or log in?+

    No. I'll open the software on my screen and work the tools in front of you. If you want to run the Hidden Profit Calculator during the call, have your current rate and sessions per week handy.

    I'm an OT. Is this for me?+

    Yes. Practice Builder is built for SLPs and OTs, and everything you'll see works for either profession.

    Does it matter if I take insurance, private pay or both?+

    No. The tools cover rates, payor mix and insurance negotiation, as well as private pay programs and marketing.

    I haven't started my practice yet. Is this for me?+

    Yes. The first thing Practice Builder does for a new owner is walk you through the legal setup, state by state, so you start the right way.

    Is this a course?+

    No. There are no modules to watch. You answer questions about your practice and the tools hand you back finished work, plus a weekly live support call with me if you ever have a question.

    Does Practice Builder replace my EMR?+

    No. Keep the EMR you use for scheduling, documentation and billing. Practice Builder runs alongside it and handles what your EMR was never made for: your marketing, your reminders, your numbers and your next step.

    Why do you ask for a card for the free trial?+

    So your Path and anything you build is saved and ready when the trial ends. The trial is 7 days, you can cancel any time before day 7, and you won't be charged if you do.

    See the business side handled, live

    Come watch me open Practice Builder and show you what it does for your practice. Stay live and take the Hidden Profit Calculator home with you.

    Tuesday, October 20 · 8:00 pm ET
    Save my seat